Service

Creative Direction, UI Design, AI Art Direction, Motion Design, Development

Industry

Entertainment

Year

2026

Tools Used

Figma, Adobe Photoshop, Nano Banana, Midjourney, ChatGPT, Tilda

Awards

Design Nominees / Site of the Day

Visit the Website

About

Emily in Paris is an interactive storytelling website inspired by the Netflix series.

Combining AI-assisted illustrations, UI design, motion, and Tilda development, I created an immersive experience filled with playful interactions, animations, and visual storytelling.

The project explores themes of starting over, adapting to a new culture, and finding yourself in unfamiliar places—turning emotions into a digital journey.

Process

• Concept, Storytelling & Sketches

I began by researching the show, collecting references, building the information architecture, writing all texts, and sketching scenes and interactions. Every section was designed as part of a narrative rather than a traditional webpage.

• Art Direction & AI Generation

One of the most challenging parts was creating dozens of characters, outfits, and environments while keeping a unified visual language.
Using Midjourney and AI tools, I developed illustrations and compositions inspired by the show and carefully assembled scenes to feel cinematic, cohesive, and emotionally connected.

• UI Design in Figma

Based on the initial sketches, I designed both desktop and mobile layouts, refining typography, compositions, and interactions throughout the process to create a playful and immersive experience.

• Development & Motion in Tilda

The final stage was bringing everything to life through animation and interaction.
I built custom transitions, hover effects, scroll-based storytelling, interactive maps, outfit switchers, Easter eggs, and micro-animations to make the website feel alive and engaging.

Chalange

Creative Animated Non-Commercial Website