Website & Brand Discovery Questionnaire

Important ⚠️ To ensure a smooth and successful process, there should be one primary decision-maker or a small aligned team (max 3 people) involved in the project. Too many conflicting opinions often lead to subjective revisions, delays, and confusion during the design process.

Client Information
Phone Number / Preferred Contact Method
1. Brand Information
What is the name of your brand or project?
How did this name come about? Does it have a story, symbolism, or hidden meaning?
Do you use: Full brand name, Shortened version, Tagline or Descriptor Abbreviation? Example: Logo type: “AuraHebe” Logo with descriptor: “AuraHebe Natural Oils” Short version: “AH”
2. Brand Story & Background
Please briefly describe: How your business startedYour missionWhat inspired you to create itWhere your business is now
3. Brand Personality
Describe your ideal client in as much detail as possible. Consider: Age, Gender, Lifestyle, Interests, Values, Income level, Problems they are trying to solve, What they aspire to
What are the core values of your brand? Examples: Sustainability, Elegance, Simplicity, Innovation, Confidence, Natural beauty. Please list 3–5 values and explain how they appear in your product or service.
Describe your brand in 10 adjectives. Example: Elegant, Minimalistic, Bold, Warm, Feminine, Luxurious, Playful, Artistic, Modern, Sophisticated
Please describe: emotional benefits, practical benefits, transformation clients experience
Pricing Position
Choose one:
Who are your competitors? Please include: Instagram accounts, Websites, Brands you admire
List your key advantages. Examples: Unique process, Better customer experience, Product quality, Personalized service, Strong aesthetic. How do customers notice these differences?
Please share your Google Docs or Pinterest board link with references you like: Websites, Instagram accounts, Pinterest boards, Color palettes, Typography, Photography style, Overall mood.
4. Website Goals
Examples: Present the brand, Sell products, Book services, Build trust, Portfolio, Online course, Personal brand, Generate leads
Examples: Purchase a product, Book a call, Fill out a form, Subscribe, Send an inquiry, Follow on social media
Examples: Calm, Luxury, Inspiration, Trust, Excitement, Creativity, Professionalism
5. Website Structure & Content
What pages do you need?
Brand identity, Logo, Color palette, Fonts, Photos/videos, Copy/text content. If not, what needs to be created?
Website copywriting, SEO text, Brand strategy, Content structure, Image selection, AI-generated visuals, Animations

6. Website Features & Functionality

Does your website need any special features?
Please select all that apply:
Examples: Instagram, Mailchimp, Klaviyo, Calendly, Shopify, Stripe, PayPal, Tilda, Figma, CRM systems
7. Technical Questions
Domain name, Hosting, Existing website. If yes, please provide links and access if needed.
Will you need:
8. Content & Social Media
If yes: Please share Instagram/TikTok/Pinterest links.
Photography, Videos, Brand shoots, Product images. Or do you need content direction/guidelines?
9. Project Details
Do you have a deadline or important event?
Feel free to share: Personal preferences, Concerns, Expectations, Ideas, Creative vision
Final Notes
Thank you for taking the time to complete this questionnaire.
The more detailed your answers are, the more thoughtfully and strategically your website can be designed.
This brief helps create not only a beautiful website, but a digital experience that truly reflects your brand identity and connects with your audience.

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